Co-designing social marketing programs

Designing social media sports marketing model

This study aimed to Designing social media sports marketing model. This qualitative study was conducted by using grounded theory methodology Strauss and Corbin approach. For gathering data, high level documents have been studied and Semi-structured In-depth Individual Interview experts who were aware of the subject. The statistical population of the study consisted professors & sports managers ...

Designing for Social Interaction- Physical, Co-located Social Computing

Geocoding and Social Marketing in Alabama’s Cancer Prevention Programs

The Alabama Department of Public Health (ADPH) is collaborating with the National Cancer Institute to develop detailed profiles of underserved Alabama communities most at risk for cancer. These profiles will be combined with geocoded data to create a pilot project, Cancer Prevention for Alabama's Underserved Populations: A Focused Approach. The project's objectives are to provide the ADPH's can...

Marketing and Designing Transaction Games

P research reveals an extraordinary number and variety of transaction games, often with different rules. For example, buy and sell offers can be take-it-or-leave-it, irrevocable, of limited duration, negotiable, contingent on events, et cetera. The possible sets of rules seem endless. Past (often, very insightful) research has focused on optimization, given particular rules of the game. This fo...

Designing a Strategic Business Model for Marketing Sports Products on Social Networks

The purpose of this study was to design a model of business strategies for marketing sports products on social networks. The statistical sample of this study consisted of 20 experts (university faculty members, employment and entrepreneurship consultants, and sports market consultants and sports business managers). Sampling was purposeful and snowballs and continued until the interviews reached...